Hormel Chili

Hormel Chili is a heritage brand known for its bold, hearty flavor—bringing comfort and craveability to tables for generations. But while the product remained beloved, consumers needed fresh inspiration for how to use it beyond the bowl.

 

So, we set out to reposition Hormel Chili as a bold, versatile ingredient—and the ultimate shortcut to flavor-packed meals. Through a strategic content approach built for social, we created a series of dynamic recipe videos, GIFs, and posts that celebrated chili in unexpected, crave-worthy ways. From game-day snacks to weeknight twists, our creative showed fans how to think outside the can—and back into the kitchen—with Hormel Chili as the hero.