Minecraft
For years, two cultural powerhouses have captured the imagination of a generation: Minecraft, with 160 million players worldwide, and McDonald’s, serving 68 million customers each day with iconic Feel-Good Moments. Fans have been blending the two for over a decade — building Golden Arches, restaurants, and menu favorites inside Minecraft’s pixelated universe. Now, for the first time, these worlds officially collide.
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To connect with the next generation of fans, we crafted a digital experience inspired by The Minecraft Movie — blending McDonald's iconic brand with a bold, blockified visual identity. Players embark on an epic quest: meeting new movie characters, collecting resources, and crafting their way to exciting rewards.
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This is more than just a partnership — it’s an exclusive Happy Meal experience that only McDonald's can deliver, making the magic of Minecraft come to life in a way no other brand can.
Steve
Your quest begins when you’re pulled through a mysterious portal into the world of Minecraft. To make it back home, you’ll need to power the portal back up — but you won’t have to do it alone. Steve, a master crafter, is here to help. Step inside the blockified McDonald’s, gather McDonald’s resources, and team up with Steve to craft three important items. Complete the challenge and earn your first reward to begin your journey home.
Gather
Start on Easy as you join Steve in a blockified McDonald's, tapping Happy Meal boxes to collect resources before time runs out!
Craft
Craft McDonald's x Minecraft items with your collected resources, inspired by featured items from the movie.
Reward
Once you've crafted your items, return to Steve to receive your first reward—his Satchel!
Dawn
As your journey unfolds, you cross paths with Dawn—fearless, resourceful, and always up for an exciting challenge. Team up with her to craft three new McDonald's items, earning your second reward along the way, and getting one step closer to finding your way back home.
Gather
Continue with Dawn onto Medium where resources are harder to gather. Move quickly and collect as many as you can.
Items
With your collected resources, you've made your way to the crafting table and crafted these awesome items for Dawn!
Reward
With your new items in hand, meet back with Dawn to receive your second reward—the epic Earth Crystal!
Garret
You’ve made it to the final stretch of your quest, and now Garrett is counting on you for one last push. Collect your final batch of resources, craft three essential items, and claim Garrett’s reward to power up your portal, bringing you one step closer to completing your journey!
Gather
For your last challenge, join Garrett on Hard to collect as many fast-moving resources as you can before time runs out.
Items
With your collected resources, you've made your way to the crafting table and crafted some epic items for Garrett.
Reward
For your final reward, meet back with Garrett to receive your glowing Orb—the last item needed to head back home!
Portal
From gathering materials to crafting incredible items, you’ve earned some epic rewards, all while making new friends and facing daring challenges. Now, it’s time to power up Minecraft’s portal and return to the real world, ready for your next big adventure!
