Crocs
Creativity has always been at the heart of McDonald’s Happy Meal®—from imaginative play at the table to collectible moments that let kids express themselves. So when we saw an opportunity to collaborate with Crocs™, a brand that’s turned personalization into a global phenomenon, we knew it was a perfect pair. We created a global Happy Meal promotion designed to knock your socks off—blending the playful spirit of both brands into one bold, joy-filled experience.
​
Our promotion turned each toy into a mini canvas for creativity, featuring Crocs-inspired designs and Jibbitz™ stickers that kids could mix, match, and make their own. We took it a step further with a digital game that extended the fun, encouraging kids to explore, express, and play in a world that felt entirely their own. It was a head-to-toe celebration of individuality—Happy Meal style.
Step In
And Smile
The Happy Meal x Crocs drop was as bold as it was fun. In restaurants, playful signage celebrated our one-of-a-kind toys, showcasing playful patterns, golden smiles, and Croc-inspired jibbitz. Even the Happy Meal box got a Crocs makeover. Every detail encouraged kids to keep the fun going by stepping into a digital space to dream up their own colorful designs.
Complete
Your Pair
We created a fun, personalized game where fans could 'complete their pair' by designing a second Croc on their phone or tablet. Kids and families got creative by selecting styles, experimenting with colors, patterns, and adding McDonald's-themed Jibbitz™ that blended the essence of Happy Meal with Crocs. Then, they could pair their custom digital Croc with their physical toy in AR, bringing their one-of-a-kind creation to life in a way that’s as unique as they are!
