T-Mobile Taco Tuesdays
T-Mobile has built its reputation as the Un-carrier—challenging industry norms and doing things differently, especially when it comes to showing appreciation. Taco Bell, known for bold flavors, fan devotion, and owning Taco Tuesday, shares that same disruptive spirit. Both brands connect deeply with their audiences—and we found a delicious way to bring them together.
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Through the T-Mobile Tuesdays app, we saw a clear trend: our customers LOVE food. So we leaned into that insight and partnered with Taco Bell to launch Taco Tuesdays—a weekly giveaway offering free tacos to T-Mobile customers, just to say thanks. It was a fun, flavor-packed reward that turned an ordinary Tuesday into a full-blown craving-satisfying win.​ Together, T-Mobile and Taco Bell turned appreciation into an edible, shareable, unforgettable experience.
Taco Tuesday, Meet Super Bowl Sunday
To launch the partnership, we fired up fans across TV, social, and the T-Mobile Tuesdays app with a game-day-worthy announcement. With a mix of football hype and taco love, we teased what was coming and got customers ready to return to the app on Tuesday—when the real fiesta (and free tacos) would begin.
We Put the App In Appetite
When Tuesday rolled around, T-Mobile fans jumped into the app to snag their free taco—and the party didn’t stop there. Every week, while supplies last, they could come back for more tasty wins. Because with T-Mobile, appreciation isn’t just talk—it’s a full-on flavor takeover.
Home
Every week, T-Mobile customers scored their free taco deal right from the T-Mobile Tuesdays app—ready to satisfy those cravings with just a tap.
Redeem
Once saved, customers could redeem it anytime during the week—keeping the Taco Tuesday spirit alive well beyond Tuesday.
T-Mobell
We cranked up the flavor with T-Mobell—a pop-up mashup where T-Mobile and Taco Bell fans came to score free swag, meet their favorite influencers, and, of course, grab some seriously tasty tacos. The buzz brought in crowds and turned up the heat on awareness for both brands. Free tacos? Always a win.
Loco For Tacos
The taco craze exploded on social, with fans sharing selfies, shoutouts, and hashtag love—turning Tuesdays into a digital fiesta. The buzz kept T-Mobile and Taco Bell top of mind, proving that crave-worthy tacos plus passionate fans make for a recipe that can’t be beat.
+2.4
Billion Impressions Across Media & Social
The Results
+358%
Higher Unique Participants Than Our 12 Week Average
89%
Higher App Downloads Than Our 12 Week Average