Disney Happy Meal
Happy Meals have been played with by kids for generations — an iconic brand known for bringing feel-good moments and lasting smiles to all children.
But what about the parents? We learned that they were starved for feel-good moments they could share with their kids as well. A meal originally made just for kids had to become a truly together experience for the whole family. Happy Meals needed to become a little more...magical.
So what happens when you take the joy of Happy Meal and pair it with the magic of Disney? You get an experience the whole family can enjoy.
Ticket to Win
Happy Meals were filled with carnival tickets that could be scanned in the McDonald's app for a chance to win amazing prizes — including a trip to Walt Disney World Resort to visit Toy Story Land! And with each scan, families collected credits to redeem for digital rewards, gaining access to exclusive Toy Story 4 videos, digital stickers and eBooks.
Roar to Win
Parents could scan their QR code in every Happy Meal for a chance to instantly win McDonalds food, Disney Gift Cards and be entered for chance to win a trip to Animal Kingdom! And with every scan, families could collect credits to redeem for digital rewards, and even score an exclusive Lion King playlist, where kids could roar, sing and listen to songs from the film.
There's an adventure with every Happy Meal, as families were given the chance to instantly win one of thousands of Disney Gift Cards to celebrate the frozen, holiday season. By simply scanning a game piece with every Happy Meal toy in the McDonald's app, parents could walk away an instant winner as well as receive an exclusive Frozen 2 playlist.
At every McDonald's not so far away, parents were able to scan their Star Wars Happy Meal box to be entered for a chance to win a vacation for four to Star Wars: Galaxy's Edge at Walt Disney World Resort. And as a thank you for entering the sweepstakes, parents and children were rewarded with a special Star Wars Video, taking them behind-the-scenes during the making of Star Wars: The Rise Of SkyWalker.
Families were able to experience the magic in the McDonald's app for a chance to win a fun-filled family getaway to Walt Disney World Resort to visit Mickey & Minnie's Runaway Railway. Better yet, they were even able to enjoy a track-tastic playlist featuring Mickey, Minnie, Goofy and friends — just for entering.