Ron's Gone Wrong
Happy Meal has always been known for bringing smiles to childrens' faces with every toy. But as kids began to age out of Happy Meal, we knew they needed a new kind of toy experience to keep them smiling longer, as they got older.
Partnering with the film Ron's Gone Wrong, we created an immersive digital experience, enhancing the traditional Happy Meal toy in ways never seen before. Through the Happy Meal app, kids and families were able to bring their toy to life in seven interactive experiences, with over twenty outcomes — and truly bringing new life into the iconic Happy Meal brand.
Happy Meal app downloads increased by 6,000% compared to previous programs.
The Happy Meal app went straight to #1 for families during Ron's Gone Wrong promotion.
Restaurant sales went up 20% during promotional window, compared to previous year sales.