SOLO Instagram

Whether it's a college tailgate, an afternoon picnic, or a day at the beach, SOLO Cup has always stood for spontaneous fun and unfiltered connection. As a brand, SOLO is more than just a cup—it's a cultural icon that’s Up-for-Anything.

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So when we were tapped to strategically launch SOLO Cup’s Instagram presence, we knew we had to bring their bold, adventurous spirit to life in a way that matched their brand identity. We didn’t just create a page—we created a personality. By personifying SOLO as a vibrant, go-anywhere, do-anything character, we positioned the brand as a fun-loving companion to real moments and real celebrations. From trending cultural events to quirky holidays and seasonal adventures, our approach infused every post with energy and purpose, reinforcing SOLO Cup’s role as the ultimate symbol of living in the moment.