SOLO Instagram

Whether at a college tailgate, an afternoon picnic, or a day at the beach, SOLO Cup is always Up-for-Anything. Wherever there's excitement, SOLO is there!

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So when we were asked to launch SOLO Cup's Instagram page, what better way to put it in the spotlight, then to actually make it Up-for-Anything!? We personified SOLO into a character that literally goes and does anything. Celebrating real-time events, seasonally-inspired activities, and traditional to obscure holidays, we made SOLO Cup into a fun-loving, party-going companion for our engaged fans.