Whether at a college tailgate, an afternoon picnic, or a day at the beach, SOLO Cup is always Up-for-Anything. Wherever there's excitement, SOLO is there!
So when we were asked to launch SOLO Cup's Instagram page, what better way to put it in the spotlight, then to actually make it Up-for-Anything!? We personified SOLO into a character that literally goes and does anything. Celebrating real-time events, seasonally-inspired activities, and traditional to obscure holidays, we made SOLO Cup into a fun-loving, party-going companion for our engaged fans.